Em Sherif is a distinguished fine-dining restaurant that offers unique and authentic Oriental cuisine.
While at Mind the gap agency, I worked on the uplift of the Em Sherif brand identity starting off by re-working the original arabic calligraphy and sub-brand names. Then focused on the branding of their new branch – the Sea Cafe – including the design of the applications for the restaurant; including the menu, signage, cards and coasters.
↓ (Left) Em Sherif original logo. (Right) Em Sherif logo uplift; Arabic calligraphy rework.
↑ Em Sherif Sea Cafe coasters.
↓ Em Sherif Sea Cafe menu.
↓ Em Sherif Sea Cafe menu.
↑ The menu is created as an 8-fold zine; the back pages are printed with a half blue texture that bring in a slight hue, almost like a horizon, to the front/menu pages.
↓ Em Sherif signage - variation on the logo.
