Choosing from ten different recipes a week, including vegetarian meals, inabox delivers all the ingredients washed, cut, and portioned to tailor each recipe.

I was approached to create the identity, packaging, recipe menus and communication for the launch of the brand. The design concept centered around “squaring” the different elements that incorporate the brand starting from the logo to the ballpoint pen drawings that illustrate the primary food groups. In addition to the logo, they would then have a functional purpose for each box and create a friendly and charming variable identity.

Worked with Davina Attalah.

↑ Applications; recipe menus, website design, delivery and tote bags.