Cotton Club

Abidjan’s new Jazz club, opened its doors in February 2022. Nadia Deghayli and I developed their identity: logo, graphics and illustrations to produce their business cards, menus and coasters. All inspired by graphics from the original Cotton Club of Harlem in the 1920s.

Louvagny
Pioneers of nutricosmetics in France, laboratoire LOUVAGNY is convinced that the future of beauty lies at the crossroads of the food, health and cosmetics markets. We worked on their identity and wanted to bring to life this crossroad, as well as the idea of rejuvenation. Their logo, color scheme, image treatment and graphics were developed with Nadia Deghayli. 

Le Studio Beau

While shaping his studio, Elias Lebeau approached Nadia Deghayli and I to create his identity. The studio’s aim is to design tailor-made and innovative solutions for its clients; beauty is a story of detail and precision‭, ‬intelligence and a twist that makes all the difference. These were key words in the creation of the logo and monogram that is generated from the golden ratio.

Ain Wine

Freelance project including naming, identity design, label design for a new fine Lebanese wine brand launching in 2021. Project worked on with Nadia Deghayli and Iva Chahine. The brand was born out of its founders’ passion for viticulture and their desire to tell the story of Lebanese wine, originating from the Phoenician era in the region, to the world.

The name: "Aïn" is a letter from the Phoenician alphabet, whose symbol is a circle. The contemporary Arabic "Aïn" letter is also traced back to it, meaning in both ancient Phoenician and modern Arabic "Eye”. “Aïn” also references the origin, through its alternative Phoenician and Arabic meaning of “source”, hinting subtly at the story of the Phoenicians, the initial exporters of wine, thus grounding the brand in its original roots.

Najjar Najjar Architects

Al Bustan Festival

While at Mind the gap agency, I was responsible for the creation of the graphics and communication for Al Bustan Festival of 2019 and 2020.