During my internship at Studio Kargah, I was responsable for developping the logo of King Raam’s first Iranian album. We decided to create a dynamic identity translating the urban environment and sentiment of his art. The first step in the creation of Raam’s logotype was creating bold letterforms that would be a strong base for the alterations to come.

The logo’s variations came from abstracting some of Raam’s ideologies, the most important one being Urbanism; using city landscapes or rather cranes, morphing into the letterforms. Another variation of the main logo would be taken from X-rays of musical instruments, re-examining what makes music, and incorporating these small pieces back into our forms as well.

Work at Studio Kargah, with Aria Kasaei